Evaluation activity 7

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

- When we compare our preliminary task to our final work its clear that we have learnt a lot our using the camera. In the past 5 months we've learnt so such. It is very clear that we have put a lot more thought into where the camera should be places to gain better effects.We have also used camera shots better e.g. match on action and close ups. Using these term its clear that we have improved our media skills over this time.

- In the preliminary task there was an incredible amount of dialogue. So when ever we changed an over the shoulder shot we had sure we always followed the 180 degree rule for increased continuity. However in our final media task there wasn't a lot of dialogue, but when ever there was a change of shot in the same scene we had sure we followed it.

- Again in our preliminary task we used a lot of shot reverse shot and over the shoulder shots, this would then combat the amount of dialogue and smooth out the editing and continuity though out the video. When it came to making our final film we knew that we didn't have near the amount of dialogue that we did in the preliminary. However we always thought back to how we edited in our first task when making the final piece. Like in the alleyway scene when Kieran and I have a stand off with harry we used shot reverse shot to show the facial expressions. This helped a lot with continuity because we where able to portray our reactions after each movement made by harry.

Evaluation activity 6

What have you learnt about technologies from the process of constructing this product?

This picture is one I took in lesson. Its shown us getting to grips with the camera. At the start of the year none of us where hugely familiar with using a video camera for this sort of task. How ever we all got to grips with the technology very quickly which helped a lot when trying to plan our filming schedule.

We also learnt how important very piece of equipment available is, for example the tripod is a huge importance when filming. We used a tripod for more or less every shot we took which was of great importance. If we had not used it our final project would have looked very unprofessional and poor.

Whilest constructing our final piece of work we learnt that the re-shot was incredible important. This was a benefit of the group working together very well. Which meant we finish all of our filming very, this then led to us spotting mistakes early when it came to editing. This meant we got the re-shot done, which then fitted in very nicely with our work. If we hadn't have been so prepared a re-shot would have been near impossible and made our film have less continuity and effect.

We used premiere elements to edit our opening. Kieran was very fimilliar with this software. This made it simple for him to get to grips with using it for our editing . However i had never used it before. I learnt a lot of what i now know about this programme and how to use it from Kieran. Most of the things done in our opening i know how to do it because of paying attention to Kieran, and playing around with the programme itself.

At the start of the year we where introduced to blogger. I had never used it before and didnt know what to expect. However after a long time working on it, blogger is a key part of our english media lessons. It is now very easy to use.

All of the videos have been posted on youtube. Its very easy to use and very easy to find your own piece of work. Its simple because we all used it many times before.

Evaluation activity 5

How did you attract/address your audience?
This is our opening again, with annotations over the video.

Evaluation activity 4

Who would be the audience for your media product?

I believe that our general target audience would be a stereotypical male with a variety of ages. Most of the people that would choose to watch our film would be quite a common movie goer. The males would be more interested in our film because as our film carries on the shots would start coming a lot quick as the action picks up the pace. Also our film would follow many of the other gangster film guidelines.


Our film about be for a more mature audience because of the violence and language content that is high in all gangster films. When we did some previous work on audience for our film, we found that most of the males going enjoyed films because of the plot that gets them engrossed in the film. They would also enjoy the action packed twists that would follow our opening.


The music your audience would listen too might be fast pace music either rap, typical pop music and drum and base. The type of clothes they wear, i believe would be whole wide range of different clothing from shopping in topman to river island. They would also watch a wide range of t.v programmes from things like mock the week and family guy.

Evaluation activity 3

We thought has Kieran had the director title on our film, and he was happy to do so. That he would do the directors commentary of our media production. We had a brief discussion on what should be said at look. It was just a case of kieran being more than happy to do it after we had all put some input into the script.


We spoke a lot about of our production company. MKM studios which resembles MGM studios, it is also all of our names (Matt Kieran Mitch).

The opening title would reflect the genre, for a crime/gangster film fancy font and a drop of blood reassembling the violence. However if it was a romantic film it would have things to do on love hearts insted of blood.

Our disrupter and production company would be universal so our film would be bale to make is way around the globe being showed.

It would be hard to get funding now the British film council is no long around to help fund British films. So we would find an investor of foreign film company.

The film would be resealed in the UK first to see how much it makes and seeing if it worth wild releasing it on a global scale for more profit.

Evaluation activity 2

How does your media product represent particular social groups?

In all crime films there have been a armed 'bad guy'. In the part when me and Kieran as the henchmen are walking down the alleyway , we're confronted by a mysterious character at the other end. Like most other crime films the mysterious character is armed. However in most of the crime films they are armed with a gun, harry in ours isn't armed with a gun but a baseball bat. we chose to use a baseball bat because we believed it would still me very effective in look like a powerful weapon. It is also very effect because me and kieran are unarmed which gives the idea that we thought it was a straight forward mission that would be simple and not have any problems getting it done. The clip also fits in with the steroytype beacuse most cime films have a misson like ours, however our doesnt go as planned.

Our film also reprents the sociol group of a gang. In all clips our characters are all wearing suits and look like a steroyical gangsters. We all have our blazers done up and look very clam and collected walking with the briefcase. Even though in most crime films there is a greater amount of people walking in a group, i believe that me and kieran look the part and still give the effect as the other picture.

Evaluation Task One

In what ways does your media product use, develop or challenge forms and conventions of real media products?

- The first screen shot is how are film is introduced with the title screen. We chose to use this title screen over the other we had previously made beacause its more eye catching and keeps in touch with the openings genre. The text style and background looked very good because after the blood drops onto the floor, the title comes up and looks very effective.

- The second picture was very good at setting the next scene. It shows the next part of the film is set in the woods. It also shows that me and Kieran are very important to the film. Although our film takes place in different areas it was key to show when the scene changed. We did this very well though the editing and continuity.

- The next picture shows the costumes and props we used for the film opening. At all times we where wearing suits, which is the normal thing to wear in crime/gangster films. Also the briefcase is the main point of interest though out the film. We showed this very well because with most of the lighting in the film being dark it made the breifcase stand out, and showed the watches that it must be focused on.

- The next picture was part of our crash zoom used in the last scene. We had the idea of using a crash zoom very early and tried to incorperate it into our film. Many other crime films in media just used the idea of a tracking shot, however this made the scene go a lot quicker. It also put alot of emphasis on harrys character. We had the idea from previous crime films but we chose to develop it into a way which would be more effective and put alot of mystery behind harry's character.

-  The next picture shows the text style we chose for our names being put smoothly into our film. These parts are like most other typical crime films. They are slowly paces and easy to read, it also fits in with they begining. Whilst Mitch is getting ready the film is very slow paced which fits in well with the credits. This was used in many other crime films at the start of  a calm atmoshper, which is then later changed dromatically.

- The next shot of mitch is getting ready. This sets the scene at the begining of the film very well, it also introduces the first character very well. It is very common in most crime films for the setting of the scene to introduce one of the many main characters.

- The next shot shows harry preparing the baseball bat in a postions to strike. This is very common to most crime films becuase it has a sence of violence. It would also be very easy for the audience to establish what sort of genre it is. Its was very easy to relate it to other crime films becacuse all of them have a scence of viloence and fast paced action which is located at the end of our footage.

Mendacity Audience Commentary

When we showed the rest of our media class our final product we got a lot of positive feed back. Mr Oswick said "The opening of the case scene worked really well and actually that shot was framed really nicely with Matt just looking over, the most nicely framed shot in the whole thing i think. It worked really well''. We where very proud of this shot as we had thought about what could make the scene more effect and we really wanted to achieve that. 


David in our class said he liked the sped up shot that goes down the alleyway, he thought that was really good and effective. Again it was another point in our film opening that we put a lot of thought into. We wanted to attempt to put a crash zoom in somewhere to just try it out, but it worked very quite.


Alex also added he liked the way it didn't stay on the same shot for too long and the credits faded in and out to black. He Also said some of the shot techniques like when the shot looked up towards the sky and came back down to a different area. This again was an Idea that we thought a lot about, And it showed off in the final piece because everyone thought it all looked impressive and smooth.




One area Mr Oswick touched on the few pieces of dialogue that were included were very quite and hard to pick up on. Which could be improved simply by having a proper mic or just recording the dialogue separately and link it with the video.